NKT's attacks have slowed considerably, realizing that its 15-year hate campaign is financially counterproductive.
NKT is refocusing on its roots to deceive the public for profit.
Kelsang Gyatso is aiming for America with his new cult marketing campaign ... bookstore presentations instead of public protests, capitalizing on the immense good will generated in America by the Dalai Lama and other Buddhist leaders previously ridiculed by NKT.
Without the gifts and coat tails of real Buddhists and Buddhist ideals, the NKT copycat cult would be nothing and have nothing to veil Kelsang Gyatso's corporate ambitions and anti-Buddhist mission.
Ironically, Kelsang Gyatso considers the source of his books, Tibetan Buddhism, corrupt and degenerate.
NKT created a web site to distribute its marketing campaign to its sales force (NKT clergy),
Web portal for NKT's marketing plan
Profits from copycat Buddhism
Searching for those attracted to Buddhist kindness and compassion but yet unaware of NKT's contentious antithetical nature
NKT's marketing plan deceives the public into thinking that NKT is pure happiness and we all can have it too if we buy enough NKT products and believe in the pure holiness of Kelsang Gyatso, the cult leader behind the curtain residing at Manjushri Institute who is sure not to inform the public about his renegade and unethical status in the Buddhist community.
The bookstore managements permitting Kelsang Gyatso's sales pitches are duped by NKT into thinking that NKT's book selling sessions are enjoyable and therapeutic meditation exercises. NKT is sure not to inform them about its large worldwide campaign against the Dalai Lama, other Tibetan Lamas, NKT survivors and journalists, calling them liars, dictators, nazis, hypocrites, corrupt and agents of the US CIA and threatening many with lawsuits for their reporting of NKT antics. NKT is sure not to tell the bookstore managers that NKT disallows any of the books sold in the bookstores about Buddhism not written by Kelsang Gyatso.
According to NKT's marketing plan,
"It is supremely important that this bookstore talk campaign be a great success, building on our experience with the 2010 campaigns.
Our Spring 2010 bookstore talk campaign will promote the new American edition of Eight Steps to Happiness that was recently released to bookstores nationwide.
We are estimating up to 50 talks to be given between April and July 2010 throughout the US.
We are estimating up to 75 talks to be given between September and December 2010 throughout the US.
We are estimating up to 100 talks to be given between April and July 2011 throughout the US.
Success factor #1: Attracting as many people as possible.
Success factor #2: Availability of books prior to the event.
Success factor #3: Number of books sold. The primary reason to hold bookstore talks is to sell books.
In a bookstore talk, Teachers have the key role to play in persuading people to take the book home and it is essential that this be done skillfully.
Most bookstore talks are by authors, often of pop culture, and they really believe that they are giving readers something special. On the other hand, in our talks we introduce shoppers to our Spiritual Guide – listening to teachings Geshe-la enters their heart, buying a book Geshe-la enters their home!
Make prayers for the people coming to the talk – and imagine or visualize that everyone in the audience will feel compelled to acquire the book at the end of the event. Imagine that as a result of getting the book they find happiness, and that they are being guided towards enlightenment.
Plan to give them enough to wet their appetite, but leave them wanting more – knowing that they will learn a great deal more by actually reading the book.
Increase credibility by praising this lineage that dates back to Buddha Shakyamuni 2,500 years ago.
Provide a general overview of the book and how it is based on a poem dating back 1,000 years – and that ever since then, generation after generation, people have relied on those instructions to find inner peace, to deal with difficulties, and to enjoy pure happiness.
Give personal testimonial to the benefits of that particular book in your life. Demonstrate that the book is a valuable possession by holding it with great respect, like a precious jewel.
Whenever possible, ground your answers in the book – it's okay to say, read the book! Remain alert so that your answers do not digress much from the book and the need to read and practice its instructions. You might also say, "Big questions need deeper answers – that is why I encourage you to read the book."
Encourage people to acquire the book before they leave. This is the most important part of your talk as to whether people will pick up a book on their way out.
There are different approaches you can take, depending on the situation:
➢ Connect to the bookstore: "We were able to give this talk thanks to the kindness of the bookstore here, so if you enjoyed this talk and you'd like to see more like it, please consider purchasing the book."
➢ Give a testimonial: "The instructions in this book have made a tremendous difference in my own life – and I know that it can do the same for anyone who reads it. Please consider taking a copy home with you today."
➢ Being humorous: "This book costs the same as a pizza, and while having some pizza might give you some enjoyment for a few hours... err... minutes maybe ☺ – this book can give you enjoyment and help you find real happiness!"
➢ Showing conviction: "This book has the power to transform your life. Please be kind to yourself and decide that you're going to read it and try to integrate the instructions into your life. This decision comes from your wisdom."
Our greatest fear is to have large numbers of books returned by bookstores because they were not sold during the talk. When this happens, we have to pay a return fee to our distributor, and also take the loss for damaged books.
Teachers have the key role to play in persuading people to take the book home and it is essential that this be done skillfully.
The book Meeting the Buddhas has been recently released to bookstores everywhere, but we are not going to focus a particular campaign on this book at this time. There are two main reasons for this: 1) this is not one of Venerable Geshe-la's main titles; and 2) our Centers do not yet have the necessary structure to accommodate increased interests from families with children. You will need to do your own publicity because Tharpa has not designed publicity especially for this book. "
From NKT's marketing plan, the NKT technique of capturing the innocent,
"Benefits to the person buying the book: in these talks we introduce shoppers to our Spiritual Guide—listening to teachings Geshe-la enters their heart, buying a book Geshe-la enters their home! The book will continually remind them of Kadam Dharma, and provide them with a source of refuge. Some people share stories of years elapsing between buying a book and coming to classes—and say that having the book in their home as a constant reminder was the decisive factor in making that happen."
(for a fee, Kelsang Gyatso's book will provide refuge and infinite happiness)
A testimonial about NKT's sales/capture plan,
"In addition to my own publicity, Tharpa provided leaflets and bookmarks which were handed out with all purchases prior to the event and someone also displayed them in shops and various places around the town. This ensured the event was a sell out – we actually had to turn some people away. The talk itself was fascinating and everyone there enjoyed it immensely. The vast majority of people went on to buy one or all of the CD's and some books sold as well. The event was certainly very profitable."
Notably, NO SHUGDEN and nothing about NKT's hate campaign. Don't want to give the public the right idea, do we?
NKT's marketing reinvention: no spirituality, no Buddhism. It's all about PROFITS.
Helpful advise concerning cults comes from FACTnet (www.factnet.org),
"Warning signs of a destructive cult
Do you know someone in a destructive cult?
Anyone could attack a group they disagree with by unfairly labeling it a destructive cult. How would you know whether it really were such a cult or not? Isn't there an objective method to evaluate groups for cultic tendencies? Yes. The following early warning signs can help you reasonably determine whether or not a group is likely to be a destructive cult, and if you should be concerned about a friend, coworker, or loved one being involved with it.
The main reason that the following destructive cult tactics are so damaging to both the individual and society is because they debilitate rationality and reduce empathy. Rationality and empathy are indispensable in making good personal and social decisions. History is littered with personal and social catastrophes where a lack of rationality and lack of empathy were its core causes.
Ask yourself if the following criteria apply to the group you are concerned about.
A destructive cult tends to be totalitarian in its control of its members' behavior. Cults are likely to dictate in great detail not only what members believe, but also what members wear and eat, when and where members work, sleep, and bathe, and how members think, speak, and conduct familial, marital, or sexual relationships.
A destructive cult tends to have an ethical double standard. Members are urged to be obedient to the cult, to carefully follow cult rules. They are also encouraged to be revealing and open in the group, confessing all to the leaders. On the other hand, outside the group they are encouraged to act unethically, manipulating outsiders or nonmembers, and either deceiving them or simply revealing very little about themselves or the group. In contrast to destructive cults, honorable groups teach members to abide by one set of ethics and act ethically and truthfully to all people in all situations.
A destructive cult has only two basic purposes: recruiting new members and fund-raising. Altruistic movements, established religions, and other honorable groups also recruit and raise funds. However, these actions are incidental to an honorable group's main purpose of improving the lives of its members and of humankind in general. Destructive cults may claim to make social contributions, but in actuality such claims are superficial and only serve as gestures or fronts for recruiting and fund-raising. A cult's real goal is to increase the prestige and often the wealth of the leader.
A destructive cult appears to be innovative and exclusive. The leader claims to be breaking with tradition, offering something novel, and instituting the ONLY viable system for change that will solve life's problems or the world's ills. But these claims are empty and only used to recruit members who are then surreptitiously subjected to mind control to inhibit their ability to examine the actual validity of the claims of the leader and the cult.
A destructive cult is authoritarian in its power structure. The leader is regarded as the supreme authority. He or she may delegate certain power to a few subordinates for the purpose of seeing that members adhere to the leader's wishes. There is no appeal outside his or her system to a greater system of justice. For example, if a schoolteacher feels unjustly treated by a principal, an appeal can be made to the superintendent. In a destructive cult, the leader claims to have the only and final ruling on all matters.
A destructive cult's leader is a self-appointed messianic person claiming to have a special mission in life. For example, leaders of flying saucer cults claim that beings from outer space have commissioned them to lead people away from Earth, so that only the leaders can save them from impending doom.
A destructive cult's leader centers the veneration of members upon himself or herself. Priests, rabbis, ministers, democratic leaders, and other leaders of genuinely altruistic movements focus the veneration of adherents on God or a set of ethical principles. Cult leaders, in contrast, keep the focus of love, devotion, and allegiance on themselves.
A destructive cult's leader tends to be determined, domineering, and charismatic. Such a leader effectively persuades followers to abandon or alter their families, friends, and careers to follow the cult. The leader then takes control over followers' possessions, money, time, and lives."
Sounds like NKT to you? If not yet, it will.